Download e-book for kindle: Databases for Small Business: Essentials of Database by Anna Manning

By Anna Manning

ISBN-10: 1484202783

ISBN-13: 9781484202784

This booklet covers the sensible features of database layout, information detoxing, information research, and knowledge safety, between others. the point of interest is on what you really want to understand to create the suitable database to your small company and to leverage it such a lot successfully to spur progress and profit. Databases for Small enterprise is a realistic guide for marketers, managers, employees, and execs in small agencies who're now not IT experts yet who realize the necessity to ramp up their small agencies' use of information and to around out their very own company services and place of work abilities with easy database skillability. Anna Manning—a facts scientist who has labored on database layout and information research in a working laptop or computer technological know-how collage learn lab, her personal small company, and a nonprofit—walks you thru the development of steps that might show you how to extract actionable intelligence and greatest price out of your company info when it comes to advertising, revenues, client relatives, selection making, and company technique.

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Additional info for Databases for Small Business: Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals

Sample text

Tim was also aware that the growth of the firm had been putting increasing pressure on the existing staff and that they needed more support. Although Tim had found the results of the market research useful, he wondered if it would have been possible to conduct such research in-house. After all, he had contact details for all his clients and some data about their ages. S. Census Bureau. Before parting with a large sum of money again, he decided to explore how much work the firm could do itself. Additional Employees at Jennings-Havard Law Offices As a result of the market research, another attorney named Luciana and a second personal assistant named Dominico were hired.

20 Chapter 2 | A Small Engineering Company: Case Study Howard wears several hats in the company. He does a great deal of networking and marketing. He also manages the administration office, both in person and remotely. When he is in town, Howard pops his head around the door of the office a few times a week to make sure everything is running smoothly. However, much of the time Howard is out of town and checks the orders online regularly via an encrypted spreadsheet in the cloud. He also looks at the bank account online (examining the running cash flow of the business) and keeps an eye on the profit and loss account from time to time.

Case Status The firm uses software to store information about each client. Each client has a record that includes all of their previous interactions with the firm, the status of their case(s), invoices pending, their history of cases, and so on. Tim finds that this is important in maintaining personal service for clients when the firm is growing so quickly. Details of client conversations can be noted so they can be retrieved at a later time. ■ Note Examples of this type of case-status software are Trello and Asana.

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Databases for Small Business: Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals by Anna Manning


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