Download e-book for iPad: Business Writing Basics (Self-Counsel Business) by Jane Watson

By Jane Watson

ISBN-10: 1551803860

ISBN-13: 9781551803869

- Plan and write potent reviews - Create specialist letters, memos, and electronic mail - improve just like your corporation

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Additional info for Business Writing Basics (Self-Counsel Business)

Example text

Belmont: As you are no doubt aware, personal computers play a paramount role in industry today. As these sophisticated systems take over more and more business functions, our dependence on them is growing dramatically. However, computers and peripheral equipment do break down. In fact, industry research indicates that the typical microcomputer system will need servicing at least twice a year. When it does, you are faced with downtime, reduced productivity, and often a large repair bill. The Echo Maintenance Agreement Program has been designed to combat the worries that often accompany extensive microcomputer usage, no matter how small or large your system may be.

A rough guideline is that there should be six personal words for every 100 words. Example If the most recent business writing trends were tracked, it would be evident that an increased number of faxes and e-mails are being sent out to clients, customers, and staff. And the number of formal business letters is most likely down from a few years ago, when everyone had a secretary to type them, check them for spelling and punctuation, and arrange the layout on the page. ) Better If you were to track the most recent business writing trends, you would find an increased number of faxes and e-mails are being sent out to your clients, customers, and staff.

Did I use more you words than I words? ❒ If I listed the features of any idea, service, or product, did I also include the benefits to the reader? ❒ Did I try to soften negative news? ❒ Is my tone consistent throughout the entire document? ❒ If I were the reader, would I like to do business with the writer of this document? 26 WAYS TO ADD PERSONALITY TO YOUR WRITING... 47 Chapter 5 42 WAYS TO MASTER LETTERS AND MAKE YOURSELF LOOK PROFESSIONAL ON PAPER There are no unimportant letters. Each one is an opportunity to win friends, influence people, build better customer relations, and keep your name in front of existing or potential clients.

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Business Writing Basics (Self-Counsel Business) by Jane Watson


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