By by Deirdre Collings and Rafal Rohozinski.
Lately, adversaries, armed with new media functions and an information-led warfighting approach, have confirmed themselves in a position to not easy the main robust militaries on this planet. Twitter, YouTube, fb and blogs have arguably develop into as vital to the strategic final result of army operations as bullets, troops and air strength. In reputation of the hot media problem, the U.S. military battle College hosted a workshop in January 2008, entitled "Bullets and Blogs: New Media and the Warfighter" at which case reviews drawn from the 2006 Israel-Hezbollah battle in Lebanon sparked debate. This clash marked a tremendous milestone for conflict within the info age, because the non-state actor, Hezbollah, proved able to thwarting Israel's basic battle goals and forcing a battlefield stalemate. whereas Hezbollah stood little probability of triumphing militarily opposed to the Israeli safety Forces, its strategic victory was once completed when it comes to an information-led warfighting approach that leveraged new media to steer the political will of key worldwide audiences, together with the Israeli public. The 2006 struggle previewed features of hybrid clash that U.S. forces may well come upon within the future. Read more...
Executive precis --
pt. 1. From details regulate to engagement: profitable within the new media battlespace --
pt. 2. Leveraging and countering new media: six standards (SAMMMS) --
pt. three. Countering the recent media: specific concerns --
pt. four. Operations defense (OPSEC) within the age of radical transparency --
pt. five. Seizing the recent media offensive: precedence concerns --
Appendix: New media and data results in the course of the 2006 Israeli-Hezobllah conflict in Lebanon. Case learn 1. Operations safeguard (OPSEC) and new media --
Case learn 2. Levraging new media results --
Case learn three. Countering new media.
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Additional info for Bullets and blogs : new media and the warfighter : an analytical synthesis and workshop report
We can no longer exclude the communications folks. ” As noted, no one can control the information available in the GIE. No one can control the negative stories circulated by adversaries, the media or even fellow Americans. No one can control how his message is perceived by different target audiences. No one can control the evolution of a message. ” [Ensuring the consistency of actions and words means having the information practitioners] glued at the hip of your operations person from the early stages of the planning process.
I’ve emasculated him in the eyes of his target audience. So now they are no longer going to pay attention to him. They are going to pay attention to me. And I have won. ” New media tools give us the capability to remain in the conversation and to also get feedback while we’re at it. Another participant related how effective engagement worked to limit adversarial influence with the Western media in Afghanistan: “We had a real problem in Afghanistan because of bad reports every time a bomb was dropped.
When we hired on two bloggers to do nothing except blog from Iraq, it was unheard of. I was challenged by every legal person you can imagine about how this was probably not allowed. And yet this is the medium by which the American public is communicating, and world opinion is being formulated. We should have people who do this on a regular basis in an attributional manner, so when there is an inaccurate story we can correct it. But we can also be proactive and share the story of what is going on from the perspective of the American Soldier.
Bullets and blogs : new media and the warfighter : an analytical synthesis and workshop report by by Deirdre Collings and Rafal Rohozinski.