By Koos van Dijken, Yvonne Prince, T.J. Wolters, Marco Frey, Giuliano Mussati, Paul Kalff, Ole Hansen, Søren Kerndrup, Bent Søndergård, Eduardo Lopes Rodrigues, Sandra Meredith
How do small and medium sized organizations (SMEs) undertake environmental suggestions? have they got the required inner competence? Is any aid provided by way of exterior events (i.e. community involvement)? What are the coverage implications? This publication relies on wide fieldwork, performed in 4 conventional business sectors: offset printing, electroplating, cloth completing, and commercial portray. The paintings was once conducted in Denmark, Italy, the Netherlands, Portugal and the united kingdom. Twenty company-based case reports have been analyzed and a mobile survey used to be performed between 527 businesses. consequently, the Innovation Triangle got here to be formulated, that's offered right here, defining and mixing the determinants of SME innovativeness. The Innovation Triangle distinguishes 3 significant determinants of innovativeness: enterprise competence, environmental orientation, and community involvement. The Innovation Triangle permits one to diagnose present environmental and innovation guidelines, indicating which coverage measures will be powerful in expanding the adoption of environmentally pleasant applied sciences, permitting environmental pursuits to be achieved.
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Additional info for Adoption of Environmental Innovations: The Dynamics of Innovation as Interplay between Business Competence, Environmental Orientation and Network Involvement
In certain cases, technological trajectories are interrupted by more radical technologies. Hagedoorn et al. (1988) have applied the concept of technolog ical trajectory to a 36 Towards a heuristic modelof adoplion description of technological developments in the area of process control equipment. The technical survey has largely followed their approach. As far as possible, within each technological trajectory , four generations of technologies have been distinguished . At a certain moment in time several generations may exist (in terms of actual application) next to each other.
Although all adoptions studied can be characterised as environmental innovations, their drivers were mixed. eTP in the printing business was not at all motivated by environmental pressure, albeit that after it was implemented, environment was occasionally used as a marketing instrument ('for film you should go to a cinema, not to a printing firm'). In the other cases, environmental considerations played a significant role, but mostly by means of regulatory pressure and a wish to control environmental costs in the future.
6 Towards a protocol for the case studies One of the main purposes of the exploratory stage was to develop a protocol for the qualitative stage involving the 20 case studies. A central concept was the innovation network surrounding a company that had adopted a specific innovation (the so-called focal company). The case studies aimed at describing such networks in terms of major actors and factors (see Figure 0) . : ~ CTP in offset printing was subject to a pilot study so as to define a protocol instructing researchers in the different countries as to how to conduct the case studies.
Adoption of Environmental Innovations: The Dynamics of Innovation as Interplay between Business Competence, Environmental Orientation and Network Involvement by Koos van Dijken, Yvonne Prince, T.J. Wolters, Marco Frey, Giuliano Mussati, Paul Kalff, Ole Hansen, Søren Kerndrup, Bent Søndergård, Eduardo Lopes Rodrigues, Sandra Meredith