Download e-book for iPad: Absolutely Now!. A Futurist's Journey to Her Inner Truth by Lynne Franks

By Lynne Franks

ISBN-10: 1448214416

ISBN-13: 9781448214419

Lynne Franks is a mythical determine in overseas type and public family members and the muse for the outrageous and pushed personality of Edina at the cult tv sequence, 'Absolutely Fabulous.' but on the top of her luck, after development a global category public kinfolk company by means of operating 20-hour days, spinning off new rules and monitoring tendencies for her consumers on the rate of her own existence, she without warning bought her corporation and reclaimed her lifestyles, embarking on a quest for that means that took her round the globe.

Lynne Franks' trip took her to the United countries Women's convention in Beijing; a holy mountain in India; the sacred Celtic websites of eire, Scotland, and Wales; the Californian Redwoods; and trance dancing to African drums. She addressed meetings on moral company and hung out with a number of the world's religious leaders, prime environmentalists and visionaries. This booklet recounts that trip. For marketers; for ladies and males doing far...

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Paul had a master plan to build up Lynne Franks PR so that we could sell it to a larger agency. He explained that the only way we’d make capital would be to take advantage of the eighties madness when service businesses would buy smaller ones for vast amounts of money and let the principals retire after a suitable time lag. I was reluctant at first because I was so locked into being a workaholic that I couldn’t see any other way of living. But finally Paul convinced me and deals started coming our way.

Celebrity endorsement started attracting sponsors, becoming part of a new area of cause-related marketing. One of the first high profile events along these lines was Reebok’s sponsorship of the Amnesty International Human Rights world tour in the autumn of 1988 which starred Sting, Bruce Springsteen and Peter Gabriel. Lynne Franks PR was the press agency for the musicians as they travelled across continents raising awareness of the Amnesty message. Reebok, of course, were delighted with the association with both the rock stars and the cause.

Paul had started freelance designing and was travelling around the world finding new production sources. We had no time for ourselves, and very little for each other. The stress of running the business, keeping a home and family going and watching Paul lose his sense of direction was unbearable. As a result I started unwinding with cocaine in the evenings. We’d visit friends and in between lines of coke would spend most of the night rolling joints, drinking wine and talking fifteen to the dozen with none of us listening to each other.

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Absolutely Now!. A Futurist's Journey to Her Inner Truth by Lynne Franks


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